Weekly Newsletter 10th Jan 2025

Zeynep Atmaca
Head of Communications
January 10, 2025
min read
mediaQX_10.01.25 by Zeynep Atmaca

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September 6, 2024

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Top-Ranked Amazon Fire TV Apps for open programmatic advertising quality in July 2024 for EMEA is Pluto TV, Pixalate’s July 2024 top grossing CTV apps - Warner Bros. Discovery has introduced WBD AIM (Audience Insights and Measurement), a first-party data platform - CTV takes the lead: 78% of Hispanic Americans prefer streaming for its personalized and diverse content options - CTV advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027

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May 11, 2023

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Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

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