Weekly Newsletter |13th Sep 2024

Zeynep Atmaca
Head of Communications
September 14, 2024
1
min read

Posts you may like

Newsletter
November 24, 2023

Weekly Newsletter | November 24

OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers

Read Article
Newsletter
May 10, 2024

Weekly Newsletter |10th May 2024

CTV is a growth medium with a frequency problem, fixing CTV ad repetition means understanding how ad tech enables it - Innovid joins Ad Net Zero to accelerate climate & sustainability goals - Viewers of CTV increasingly expect deeper personalization in the ads, How GEN AI is using emotions to dramatically change CTV ad effectiveness – Kantar: Apple TV+ was ‘fastest growing’ SVOD in Q1, German households were most likely to switch one service for another

Read Article
Newsletter
November 3, 2023

Weekly Newsletter | November 3

Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns

Read Article
see all posts