Weekly Newsletter |19th July 2024

Zeynep Altin
Senior Media Expert
July 19, 2024
1
min read

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Newsletter
January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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Newsletter
March 29, 2024

Weekly Newsletter | 29th Mar 2024

Samba TV’s measurement tools have been integrated into Meta systems, Samba TV measuring effect of Facebook, Instagram campaigns on TV viewing - Wurl announced the launch of BrandDiscovery, provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives - RTL Deutschland and ProSiebenSat.1 agree addressable TV deals with Philips and Vestel - UK consumers are looking less to SVOD services as their first port of call when looking for video content

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Marketing
April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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