Weekly Newsletter 25th Oct 2024

Zeynep Atmaca
Head of Communications
October 25, 2024
1
min read
mediaQX_WeeklyNewsletter_25.10 by Zeynep Atmaca

Posts you may like

Newsletter
April 26, 2024

Weekly Newsletter |26th Apr 2024

Google delays third-party cookie phase-out to 2025 (maybe), Brands now have extra time to prepare and explore alternatives - Audience Intelligence company Tunnl announces Reach & Frequency Linear TV Measurement Solution, advertisers can build exposure-based audiences - Amazon introduces shoppable ad-supported channel - Video ad spend expected to rise 16%, surpassing Linear TV this year

Read Article
Newsletter
May 24, 2024

Weekly Newsletter |24th May 2024

UK video measurement body Barb to work with USA's MRC, Barb will work with the MRC on how audience-measurement standards continue - Samsung Ads UK launches its Insights Planner Tool, is powered by Samsung’s proprietary first party and ACR data, as well as additional data sources through partnerships with leading third party data - Nexxen and Stagwell partner on audience discovery - Gartner CMO Survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

Read Article
Newsletter
May 11, 2023

Weekly Newsletter | May 11

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

Read Article
see all posts