Weekly Newsletter |3rd May 2024

Zeynep Altin
Senior Media Expert
May 3, 2024
1
min read

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December 13, 2024

Weekly Newsletter 13th Dec 2024

'Anti-human' pro-AI billboards spark public outrage (but that's the point) - Neuromarketing: AI-Enabled Brain-Computer Interfaces Shaping Our Future - 6 Jobs AI Will Soon Render Obsolete - How the Top Streaming Services Measure Up as 2025 approaches - Scientists Just Discovered How Your Personality Affects Your Income - Want To Stay Sharp As You Age? Say Goodbye To These Habits!

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October 13, 2023

Weekly Newsletter | October 13

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift

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October 20, 2023

Weekly Newsletter | October 20

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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