Weekly Newsletter |6th Sep 2024

Zeynep Atmaca
Head of Communications
September 6, 2024
1
min read

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April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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September 7, 2023

Weekly Newsletter | September 7

Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access

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October 13, 2023

Weekly Newsletter | October 13

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift

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