Weekly Newsletter |9th Aug 2024

Zeynep Altin
Senior Media Expert
August 9, 2024
1
min read

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Weekly Newsletter |17th May 2024

Netflix nearly doubles Ad-supported users ans plans new ad tech platform - NBCU and Instacart team up to link CPG data with media buys, with this new first-party data collaboration, advertisers will be able to reach in-market consumers - Amazon ads announces new streaming TV ad formats, these formats go far beyond QR codes - 3 reasons why Digital Video and CTV are booming in 2024

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May 24, 2024

Weekly Newsletter |24th May 2024

UK video measurement body Barb to work with USA's MRC, Barb will work with the MRC on how audience-measurement standards continue - Samsung Ads UK launches its Insights Planner Tool, is powered by Samsung’s proprietary first party and ACR data, as well as additional data sources through partnerships with leading third party data - Nexxen and Stagwell partner on audience discovery - Gartner CMO Survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

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March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

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