Weekly Newsletter |9th Aug 2024

Zeynep Altin
Senior Media Expert
August 9, 2024
1
min read

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January 5, 2024

Weekly Newsletter | January 5

And so begins the beginning of the end of third-party cookies in Chrome, In response advertising industry players are testing privacy-safe alternatives - French TV measurement body Mediametrie has kicked off the new year with a revamped audience panel, bringing more internet delivered TV viewing - Samba TV extends Samba AI to holistically measure ROI from paid media, product placement, sports sponsorship - Mediaocean findings from 2024 advertising outlook report

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November 22, 2024

Weekly Newsletter 22nd Nov 2024

The unspoken rule of conversation that explains why AI chatbots feel so human - Mango blasted for 'false advertising' after using AI models as fans say the figures are 'stealing human jobs' - Factory robot convinces 12 other robots to go on strike - An ad giant wants to run your next TV’s operating system - This is how your brain reacts to negative feedback - People are sharing the adult problems that 'nobody prepared you for'

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May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

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