Weekly Newsletter | December 22

Zeynep Altin
Senior Media Expert
December 22, 2023
1
min read

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Microsoft brings Video and CTV ads including Netflix inventory to Advertising Editor, auto-created device targeting based on campaign type - OpenX, an omnichannel supply-side platform is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models - U.S. viewer attention to CTV ads grew to 51.5% during the first quarter of this year - By 2027, linear and streaming TV will lose up to 25% of available impressions

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September 29, 2023

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iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process

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December 15, 2023

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4 marketing priorities for maximizing CTV’s value in 2024 - Madhive partners with blockgraph to expand first-party data activation, enables custom audience activation at scale across CTV households in a programmatic, privacy-focused manner - Barb has awarded three contracts for its audience measurement service - In global ad spend forecasts, CTV is poised to overtake linear

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