
Newsletter
July 12, 2024
Weekly Newsletter |12th July 2024
85% of brand and agency marketers use manual spreadsheets to manage media planning, the results of this survey underpin the eminent need for enhanced media planning technology in order to inform and optimize billions in advertising investments - Fire TV users are now seeing full-screen ads before screensavers start - AudienceProject pioneers YouTube cross-media measurement - How can advertisers ensure high-quality placements for their programmatic CTV campaigns in a fragmented media landscape?
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