Weekly Newsletter | July 20

Zeynep Altin
Senior Media Expert
July 20, 2023
1
min read

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March 22, 2024

Weekly Newsletter | 22nd Mar 2024

Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers

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Newsletter
July 12, 2024

Weekly Newsletter |12th July 2024

85% of brand and agency marketers use manual spreadsheets to manage media planning, the results of this survey underpin the eminent need for enhanced media planning technology in order to inform and optimize billions in advertising investments - Fire TV users are now seeing full-screen ads before screensavers start - AudienceProject pioneers YouTube cross-media measurement - How can advertisers ensure high-quality placements for their programmatic CTV campaigns in a fragmented media landscape?

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Newsletter
May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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