Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter:
- PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers.
- FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households.
- ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.
#ctvdeals #automatedtrading #spo #programmatictv #acr #inrementalhouseholds #omnichannel
