Weekly Newsletter | May 11

Zeynep Altin
Senior Media Expert
May 11, 2023
1
min read

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter:

  • PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers.
  • FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households.
  • ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

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#ctvdeals #automatedtrading #spo #programmatictv #acr #inrementalhouseholds #omnichannel

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