Newsletter
July 5, 2024
Weekly Newsletter |5th July 2024
GroupM and Tesco sign major Retail Media deal, the two will work together to improve implementational planning and define bespoke audiences - Disney has committed to significant “rollbacks” in upfront deals, agreeing to 10-15 percent discounts on CPMs for advertisers on Disney+ - BarBoards, an Austin-based startup that launched as a DOOH tech platform that runs ads on screens in restaurants and bars throughout Texas - Digital advertising in Turkey surged 118 according to IAB Europe’s latest ADEx Benchmark Report, adding that growth in Turkey can largely be attributed to inflation
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