Weekly Newsletter | October 13

Zeynep Altin
Senior Media Expert
October 13, 2023
1
min read

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Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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November 24, 2023

Weekly Newsletter | November 24

OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers

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December 6, 2024

Weekly Newsletter 6th Dec 2024

QLED vs. OLED: What You Need to Know Before Buying Your Next TV - Report Highlights Online Dangers on Facebook and TikTok - OpenAI confirms new $200 monthly subscription, ChatGPT Pro, which includes its o1 reasoning model - Use of Experiments to Measure Campaign Impact Doubled in 2024 - 12 Philosophical Concepts You Should Know - Want to Be Happier, and More Satisfied and Fulfilled? Why People With High Emotional Intelligence Avoid This Type of Conditional Thinking

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