Weekly Newsletter | October 13

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March 1, 2024

Weekly Newsletter | 1st Mar 2024

Vibe raises $22.5 Million to power mission to become Google Ads for Streaming TV, Vibe essentially act as a sales house to SMBs for big broadcasters - RTL and ProSieben combine ad tech stacks, this will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services - DV Fraud Lab curtails a scheme costing unprotected advertisers up to $7.5 million monthly - 3 in 4 CTV users watch Live Sports via Streaming Apps

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Marketing

May 12, 2023

TV Attribution: A Strong Indication of Second Screening

A different perspective on insights generated by TV Attribution reports

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Newsletter

December 22, 2023

Weekly Newsletter | December 22

2023 proved that everything really is an ad network, advertisers have more options to reach their customers - The combined service Disney+ and Hulu due to arrive early next year, would have the largest share of the most-popular titles - Pixalate report showed that ad fraud remains a significant challenge in CTV advertising - With Generative AI, interest-targeting, and first-party data can enable personalized advertising while still respecting user privacy

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