Weekly Newsletter | January 12

Zeynep Altin
Senior Media Expert
January 12, 2024
1
min read

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Samba TV’s measurement tools have been integrated into Meta systems, Samba TV measuring effect of Facebook, Instagram campaigns on TV viewing - Wurl announced the launch of BrandDiscovery, provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives - RTL Deutschland and ProSiebenSat.1 agree addressable TV deals with Philips and Vestel - UK consumers are looking less to SVOD services as their first port of call when looking for video content

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