Weekly Newsletter | January 12

Zeynep Altin
Senior Media Expert
January 12, 2024
1
min read

Posts you may like

Newsletter
July 12, 2024

Weekly Newsletter |12th July 2024

85% of brand and agency marketers use manual spreadsheets to manage media planning, the results of this survey underpin the eminent need for enhanced media planning technology in order to inform and optimize billions in advertising investments - Fire TV users are now seeing full-screen ads before screensavers start - AudienceProject pioneers YouTube cross-media measurement - How can advertisers ensure high-quality placements for their programmatic CTV campaigns in a fragmented media landscape?

Read Article
Newsletter
July 7, 2023

Weekly Newsletter | July 7

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.

Read Article
Newsletter
August 25, 2023

Weekly Newsletter | August 25

CTV ad spend hits record-breaking $1 billion in June, Growth categories included household supplies and beverages, which rocketed by more than 300% year over year - YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs - Nexxen says networks are adopting its cross-platform planner - Basis Technologies integrates into FreeWheel to access CTV ads

Read Article
see all posts