Newsletter
January 12, 2024
Weekly Newsletter | January 12
iSpot.tv unveils new streaming metrics for complex CTV marketplace, the company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies - GroupM’s new streaming ad initiative, programmers place their bets on programmatic - Warner Bros. Discovery brings BluTV under its portfolio after acquisition deal - TV Ad Revenue Breakdown, the future of TV ads will exist with other digital advertising channels
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