Weekly Newsletter | December 15

Zeynep Altin
Senior Media Expert
December 15, 2023
1
min read

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Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household

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May 31, 2024

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Amazon’s new ad tech tool Signal IQ measures post cookie advertising IDs for publishers, aims to make it easier for publishers to try third-party IDs - beIN selects Synamedia for country-level advertising, advertisers will be able to advertise their products and services to specific, local audiences - Attribution and granular targeting top buyers' wish list for Netflix's adtech - Why advertisers are loving CTV sponsored content

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