Weekly Newsletter | 16th Feb 2024

Zeynep Altin
Senior Media Expert
February 16, 2024
1
min read

Posts you may like

Newsletter
May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

Read Article
Newsletter
August 23, 2024

Weekly Newsletter |23rd Aug 2024

While streaming TV is on the rise, Brits remain linear telly addicts for now - Amazon is quietly sitting on a $46 billion product, Laura Martin, an analyst from Needham, Twitch is Amazon’s secret $46 billion product - Sports and streaming are merging, with Netflix, Apple, and Roku leading - Americans spend an average of three hours and nine minutes a day streaming digital media

Read Article
Newsletter
March 1, 2024

Weekly Newsletter | 1st Mar 2024

Vibe raises $22.5 Million to power mission to become Google Ads for Streaming TV, Vibe essentially act as a sales house to SMBs for big broadcasters - RTL and ProSieben combine ad tech stacks, this will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services - DV Fraud Lab curtails a scheme costing unprotected advertisers up to $7.5 million monthly - 3 in 4 CTV users watch Live Sports via Streaming Apps

Read Article
see all posts