Weekly Newsletter | December 1

Zeynep Altin
Senior Media Expert
December 1, 2023
1
min read

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April 19, 2024

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Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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