Weekly Newsletter | September 15

Zeynep Altin
Senior Media Expert
September 15, 2023
1
min read

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December 15, 2023

Weekly Newsletter | December 15

4 marketing priorities for maximizing CTV’s value in 2024 - Madhive partners with blockgraph to expand first-party data activation, enables custom audience activation at scale across CTV households in a programmatic, privacy-focused manner - Barb has awarded three contracts for its audience measurement service - In global ad spend forecasts, CTV is poised to overtake linear

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December 8, 2023

Weekly Newsletter | December 8

Generative AI Video Producer Waymark and Self-Serve Adtech Provider DanAds automate entire TV advertising, Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying - Could Happy Advertisers be the Key to Connected TV Success? - GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase - Big 6 streamers projected to add 195M subs by 2029

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October 6, 2023

Weekly Newsletter | October 6

Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising

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