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Newsletter
September 29, 2023
Weekly Newsletter | September 29
iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process
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