Weekly Newsletter |24th May 2024

Zeynep Altin
Senior Media Expert
May 24, 2024
1
min read

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Weekly Newsletter |31st May 2024

Amazon’s new ad tech tool Signal IQ measures post cookie advertising IDs for publishers, aims to make it easier for publishers to try third-party IDs - beIN selects Synamedia for country-level advertising, advertisers will be able to advertise their products and services to specific, local audiences - Attribution and granular targeting top buyers' wish list for Netflix's adtech - Why advertisers are loving CTV sponsored content

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August 16, 2024

Weekly Newsletter |16th Aug 2024

How you can connect CTV advertising to “IRL” performance, such as in-store traffic, offer redemption and overall sales - TargetSmart announces exclusive partnership with Magnite to enable turn key data-driven political advertising across CTV Inventory - Consumers find brands more trustworthy when advertised on family-friendly streaming platforms, Future Today finds - Netflix’s Ad tier reaches nearly ten percent of UK Households, finds Barb

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June 28, 2024

Weekly Newsletter |28th June 2024

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US, A solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement - Major Ad Tech Companies Launch New Initiative to Accelerate Programmatic TV in Europe, A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform - Triplelift Launches Global Readiness Scorecard, Showcasing how marketers in the U.S. and across the globe are prepared for advancements in Retail Media - Pixalate’s May 2024 Ad Fraud Research on Global CTV App Spoofing

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