Weekly Newsletter | October 27

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June 16, 2023

Weekly Newsletter | June 16

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

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Newsletter

July 19, 2024

Weekly Newsletter |19th July 2024

Samba TV strikes partnership with Havas Media Group North America, HMG North America became the first major agency holding company to fully integrate Samba TV’s comprehensive television and gaming viewership data - Netflix’s operating margins last quarter grew 5% YoY, and 45% of new member sign-ups are for the ads plan, up from 40% in April - On Device partners with AudienceXpress to offer brand-lift insights across all video inventory including CTV - TVision study reveals Sports Ticker increases attention of CTV creatives

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Newsletter

June 7, 2024

Weekly Newsletter |7th June 2024

Microsoft brings Video and CTV ads including Netflix inventory to Advertising Editor, auto-created device targeting based on campaign type - OpenX, an omnichannel supply-side platform is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models - U.S. viewer attention to CTV ads grew to 51.5% during the first quarter of this year - By 2027, linear and streaming TV will lose up to 25% of available impressions

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