Weekly Newsletter |31st May 2024

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May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

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June 14, 2024

Weekly Newsletter |14th June 2024

CTV ads to get unique IDs for better measurement and consumer experience with IAB Ad Creative ID Framework - Through Magnite & OpenAP partnership, allows advertisers to get a unified view of campaign performance across linear and programmatic digital - Yahoo Advertising has launched a new dataset, Unified TV Audiences which combines ACR and set-top box data, helps advertisers plan, activate and measure across 108 million US households - mediasmart forges partnership with TCL to enhance CTV advertising

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July 7, 2023

Weekly Newsletter | July 7

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.

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