Weekly Newsletter | December 8

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August 18, 2023

Weekly Newsletter | August 18

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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Newsletter

February 9, 2024

Weekly Newsletter | 9th Feb 2024

Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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Newsletter

September 15, 2023

Weekly Newsletter | September 15

YouTube pushes further into TV while fending off TikTok, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing - TripleLift is partnering with Adelaide to become the first SSP to offer guaranteed deal packages based on Attention Unit score - The Marketer’s Guide to IP addresses in Connected TV - German SVOD subs to overtake UK this year

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