Weekly Newsletter | August 11

Zeynep Altin
Senior Media Expert
August 11, 2023
1
min read

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Newsletter
August 3, 2023

Weekly Newsletter | August 3

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite

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Newsletter
August 25, 2023

Weekly Newsletter | August 25

CTV ad spend hits record-breaking $1 billion in June, Growth categories included household supplies and beverages, which rocketed by more than 300% year over year - YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs - Nexxen says networks are adopting its cross-platform planner - Basis Technologies integrates into FreeWheel to access CTV ads

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Newsletter
November 10, 2023

Weekly Newsletter | November 10

Fortune 500s account for 45% of ads on fake and divisive CTV channels, advertisers are "spending hundreds of millions on low-quality CTV inventory - Roku celebrates a semi ‘rebound’ in streaming ad growth, The company’s total revenue grew 20% YoY in Q3 - New Simpli.fi TV ad insights tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level – BVOD advertising climbs in the UK as TV spend remains depressed

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