Weekly Newsletter | November 24

Zeynep Altin
Senior Media Expert
November 24, 2023
1
min read

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iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process

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February 9, 2024

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Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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July 19, 2024

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Samba TV strikes partnership with Havas Media Group North America, HMG North America became the first major agency holding company to fully integrate Samba TV’s comprehensive television and gaming viewership data - Netflix’s operating margins last quarter grew 5% YoY, and 45% of new member sign-ups are for the ads plan, up from 40% in April - On Device partners with AudienceXpress to offer brand-lift insights across all video inventory including CTV - TVision study reveals Sports Ticker increases attention of CTV creatives

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