Weekly Newsletter | November 24

Zeynep Altin
Senior Media Expert
November 24, 2023
1
min read

Posts you may like

Newsletter
December 8, 2023

Weekly Newsletter | December 8

Generative AI Video Producer Waymark and Self-Serve Adtech Provider DanAds automate entire TV advertising, Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying - Could Happy Advertisers be the Key to Connected TV Success? - GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase - Big 6 streamers projected to add 195M subs by 2029

Read Article
Newsletter
January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

Read Article
Newsletter
December 29, 2023

Weekly Newsletter | December 29

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 - Over the past couple of years, numerous privacy tech startups have cropped up founded by programmatic veterans who cut their teeth in ad tech - While CTV promises mass reach, YouTube actually provides it while also offering context – According to DoubleVerify Attention Benchmark Report the top three performing verticals in attention were Media & Sports, Health & Pharma

Read Article
see all posts