Weekly Newsletter |16th Aug 2024

Zeynep Altin
Senior Media Expert
August 16, 2024
1
min read

Posts you may like

Newsletter
June 2, 2023

Weekly Newsletter | June 1

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Audiences love CTV but marketers aren’t convinced of their investments. Inconsistent measurement solutions has made them struggling to maximise ROI. Ads on Samsung TV Plus achieved a 92 percent viewability rate, according to DoubleVerify, 48 percent higher than DV’s average for CTV. Dish Media launched DISH Connected that allows DISH TV’s live linear inventory to be programmatically executed.

Read Article
Newsletter
July 5, 2024

Weekly Newsletter |5th July 2024

GroupM and Tesco sign major Retail Media deal, the two will work together to improve implementational planning and define bespoke audiences - Disney has committed to significant “rollbacks” in upfront deals, agreeing to 10-15 percent discounts on CPMs for advertisers on Disney+ - BarBoards, an Austin-based startup that launched as a DOOH tech platform that runs ads on screens in restaurants and bars throughout Texas - Digital advertising in Turkey surged 118 according to IAB Europe’s latest ADEx Benchmark Report, adding that growth in Turkey can largely be attributed to inflation

Read Article
Newsletter
May 24, 2024

Weekly Newsletter |24th May 2024

UK video measurement body Barb to work with USA's MRC, Barb will work with the MRC on how audience-measurement standards continue - Samsung Ads UK launches its Insights Planner Tool, is powered by Samsung’s proprietary first party and ACR data, as well as additional data sources through partnerships with leading third party data - Nexxen and Stagwell partner on audience discovery - Gartner CMO Survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

Read Article
see all posts