Weekly Newsletter 18th Oct 2024

Zeynep Atmaca
Head of Communications
October 18, 2024
1
min read
mediaQX_WeeklyNewsletter_18.10 by Zeynep Atmaca

Posts you may like

Newsletter
May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

Read Article
Newsletter
August 25, 2023

Weekly Newsletter | August 25

CTV ad spend hits record-breaking $1 billion in June, Growth categories included household supplies and beverages, which rocketed by more than 300% year over year - YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs - Nexxen says networks are adopting its cross-platform planner - Basis Technologies integrates into FreeWheel to access CTV ads

Read Article
Newsletter
July 13, 2023

Weekly Newsletter | July 13

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.

Read Article
see all posts