Weekly Newsletter 18th Oct 2024

Zeynep Atmaca
Head of Communications
October 18, 2024
1
min read
mediaQX_WeeklyNewsletter_18.10 by Zeynep Atmaca

Posts you may like

Newsletter
August 18, 2023

Weekly Newsletter | August 18

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

Read Article
Newsletter
October 27, 2023

Weekly Newsletter | October 27

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year

Read Article
Newsletter
April 26, 2024

Weekly Newsletter |26th Apr 2024

Google delays third-party cookie phase-out to 2025 (maybe), Brands now have extra time to prepare and explore alternatives - Audience Intelligence company Tunnl announces Reach & Frequency Linear TV Measurement Solution, advertisers can build exposure-based audiences - Amazon introduces shoppable ad-supported channel - Video ad spend expected to rise 16%, surpassing Linear TV this year

Read Article
see all posts