Weekly Newsletter | 22nd Mar 2024

Zeynep Altin
Senior Media Expert
March 22, 2024
1
min read

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August 23, 2024

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While streaming TV is on the rise, Brits remain linear telly addicts for now - Amazon is quietly sitting on a $46 billion product, Laura Martin, an analyst from Needham, Twitch is Amazon’s secret $46 billion product - Sports and streaming are merging, with Netflix, Apple, and Roku leading - Americans spend an average of three hours and nine minutes a day streaming digital media

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December 15, 2023

Weekly Newsletter | December 15

4 marketing priorities for maximizing CTV’s value in 2024 - Madhive partners with blockgraph to expand first-party data activation, enables custom audience activation at scale across CTV households in a programmatic, privacy-focused manner - Barb has awarded three contracts for its audience measurement service - In global ad spend forecasts, CTV is poised to overtake linear

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October 20, 2023

Weekly Newsletter | October 20

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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