Weekly Newsletter | 22nd Mar 2024

Zeynep Altin
Senior Media Expert
March 22, 2024
1
min read

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Newsletter
February 9, 2024

Weekly Newsletter | 9th Feb 2024

Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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Newsletter
August 11, 2023

Weekly Newsletter | August 11

Facebook and Instagram are to ask EU users for permission to show them personalised adverts - Amazon ad sales jump 22% as tech upgrades improve brand performance - Sky’s advertising sales arm, Sky Media is set to join Planet V a broadcaster VOD advertising platform - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying

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Newsletter
July 20, 2023

Weekly Newsletter | July 20

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.

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