Weekly Newsletter | 2nd Feb 2024

Zeynep Altin
Senior Media Expert
February 2, 2024
1
min read

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June 7, 2024

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Microsoft brings Video and CTV ads including Netflix inventory to Advertising Editor, auto-created device targeting based on campaign type - OpenX, an omnichannel supply-side platform is launching ‘TV by OpenX’, a product which the company says combines the best of linear and programmatic TV buying models - U.S. viewer attention to CTV ads grew to 51.5% during the first quarter of this year - By 2027, linear and streaming TV will lose up to 25% of available impressions

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September 7, 2023

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Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access

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Newsletter
January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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