Weekly Newsletter | 2nd Feb 2024

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January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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April 26, 2024

Weekly Newsletter |26th Apr 2024

Google delays third-party cookie phase-out to 2025 (maybe), Brands now have extra time to prepare and explore alternatives - Audience Intelligence company Tunnl announces Reach & Frequency Linear TV Measurement Solution, advertisers can build exposure-based audiences - Amazon introduces shoppable ad-supported channel - Video ad spend expected to rise 16%, surpassing Linear TV this year

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Newsletter

May 18, 2023

Weekly Newsletter | May 18

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021. iSpot now measures YouTube and YouTube TV. Advertisers can evaluate total ad impressions and deduplicated audience. YouTube targets TV money with the new 30 second non-skippable CTV Ad format.

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