Weekly Newsletter | July 13

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September 15, 2023

Weekly Newsletter | September 15

YouTube pushes further into TV while fending off TikTok, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing - TripleLift is partnering with Adelaide to become the first SSP to offer guaranteed deal packages based on Attention Unit score - The Marketer’s Guide to IP addresses in Connected TV - German SVOD subs to overtake UK this year

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September 7, 2023

Weekly Newsletter | September 7

Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access

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Newsletter

August 23, 2024

Weekly Newsletter |23rd Aug 2024

While streaming TV is on the rise, Brits remain linear telly addicts for now - Amazon is quietly sitting on a $46 billion product, Laura Martin, an analyst from Needham, Twitch is Amazon’s secret $46 billion product - Sports and streaming are merging, with Netflix, Apple, and Roku leading - Americans spend an average of three hours and nine minutes a day streaming digital media

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