Weekly Newsletter | July 13

Zeynep Altin
Senior Media Expert
July 13, 2023
1
min read

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2023 proved that everything really is an ad network, advertisers have more options to reach their customers - The combined service Disney+ and Hulu due to arrive early next year, would have the largest share of the most-popular titles - Pixalate report showed that ad fraud remains a significant challenge in CTV advertising - With Generative AI, interest-targeting, and first-party data can enable personalized advertising while still respecting user privacy

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Netflix nearly doubles Ad-supported users ans plans new ad tech platform - NBCU and Instacart team up to link CPG data with media buys, with this new first-party data collaboration, advertisers will be able to reach in-market consumers - Amazon ads announces new streaming TV ad formats, these formats go far beyond QR codes - 3 reasons why Digital Video and CTV are booming in 2024

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