Weekly Newsletter |28th June 2024

Zeynep Altin
Senior Media Expert
June 28, 2024
1
min read

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Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers

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May 4, 2023

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Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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September 6, 2024

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Top-Ranked Amazon Fire TV Apps for open programmatic advertising quality in July 2024 for EMEA is Pluto TV, Pixalate’s July 2024 top grossing CTV apps - Warner Bros. Discovery has introduced WBD AIM (Audience Insights and Measurement), a first-party data platform - CTV takes the lead: 78% of Hispanic Americans prefer streaming for its personalized and diverse content options - CTV advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027

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