Weekly Newsletter | 5th Apr 2024

Zeynep Altin
Senior Media Expert
April 5, 2024
1
min read

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Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

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August 16, 2024

Weekly Newsletter |16th Aug 2024

How you can connect CTV advertising to “IRL” performance, such as in-store traffic, offer redemption and overall sales - TargetSmart announces exclusive partnership with Magnite to enable turn key data-driven political advertising across CTV Inventory - Consumers find brands more trustworthy when advertised on family-friendly streaming platforms, Future Today finds - Netflix’s Ad tier reaches nearly ten percent of UK Households, finds Barb

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January 5, 2024

Weekly Newsletter | January 5

And so begins the beginning of the end of third-party cookies in Chrome, In response advertising industry players are testing privacy-safe alternatives - French TV measurement body Mediametrie has kicked off the new year with a revamped audience panel, bringing more internet delivered TV viewing - Samba TV extends Samba AI to holistically measure ROI from paid media, product placement, sports sponsorship - Mediaocean findings from 2024 advertising outlook report

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