Weekly Newsletter |5th July 2024

Zeynep Altin
Senior Media Expert
July 5, 2024
1
min read

Posts you may like

Newsletter
October 27, 2023

Weekly Newsletter | October 27

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year

Read Article
Newsletter
June 16, 2023

Weekly Newsletter | June 16

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

Read Article
Newsletter
September 14, 2024

Weekly Newsletter |13th Sep 2024

Adobe has teased some of is upcoming generative AI video tools, including a new feature that can produce video clips from still images - Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance - Google faces new antitrust trial after ruling declaring search engine a monopoly - Agencies continue to receive perks from media owners that aren't disclosed to clients

Read Article
see all posts