Weekly Newsletter |5th July 2024

Zeynep Altin
Senior Media Expert
July 5, 2024
1
min read

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July 27, 2023

Weekly Newsletter | July 27

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household

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May 10, 2024

Weekly Newsletter |10th May 2024

CTV is a growth medium with a frequency problem, fixing CTV ad repetition means understanding how ad tech enables it - Innovid joins Ad Net Zero to accelerate climate & sustainability goals - Viewers of CTV increasingly expect deeper personalization in the ads, How GEN AI is using emotions to dramatically change CTV ad effectiveness – Kantar: Apple TV+ was ‘fastest growing’ SVOD in Q1, German households were most likely to switch one service for another

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April 19, 2024

Weekly Newsletter |19th Apr 2024

Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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