Weekly Newsletter |5th July 2024

Zeynep Altin
Senior Media Expert
July 5, 2024
1
min read

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Weekly Newsletter | 23rd Feb 2024

Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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February 16, 2024

Weekly Newsletter | 16th Feb 2024

Is CTV 2024’s must-have for media planners? CTV will be a key focus for ad tech players - Adomni & Kochava unveil new solution, empowers empowers to gain holistic insights into campaign performance across both DOOH and CTV channels - FreeWheel introduces the Beeswax Inventory Desk, aims to address the need to remove unnecessary sources of friction - Advertisers are looking for new metrics to support their investment beyond the basic GRP

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November 22, 2024

Weekly Newsletter 22nd Nov 2024

The unspoken rule of conversation that explains why AI chatbots feel so human - Mango blasted for 'false advertising' after using AI models as fans say the figures are 'stealing human jobs' - Factory robot convinces 12 other robots to go on strike - An ad giant wants to run your next TV’s operating system - This is how your brain reacts to negative feedback - People are sharing the adult problems that 'nobody prepared you for'

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