Weekly Newsletter | 8th Mar 2024

Zeynep Altin
Senior Media Expert
March 8, 2024
1
min read

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February 16, 2024

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Is CTV 2024’s must-have for media planners? CTV will be a key focus for ad tech players - Adomni & Kochava unveil new solution, empowers empowers to gain holistic insights into campaign performance across both DOOH and CTV channels - FreeWheel introduces the Beeswax Inventory Desk, aims to address the need to remove unnecessary sources of friction - Advertisers are looking for new metrics to support their investment beyond the basic GRP

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October 20, 2023

Weekly Newsletter | October 20

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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