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Newsletter
May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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Marketing
April 11, 2023

Why should you consider Performance Marketing for your TV ads?

How TV marketing professionals stay competitive in an ever-changing market.

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Marketing
April 3, 2023

How FAST (Free Ad-Supported Streaming TV) Technology is Transforming the Future of TV?

Free Ad-supported Television (FAST) is a new model of television that is becoming increasingly popular among viewers who want to watch live and on-demand content without having to pay for a cable package or streaming service.

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