Newsletter

Titan OS launches new operating system for Philips TVs, “There are a lot of streaming [consumers] who are unreachable via traditional TV and we will enable advertisers to reach those streamers” - Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, using a deterministic approach to cross-media and ad effectiveness measurement - The TV streaming war enters its messy era, the next phase is embarking on the battle for ad revenue and profitability - FAST Apps outperform viewer attention benchmarks for Linear TV and overall CTV

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Newsletter

January 26, 2024

Weekly Newsletter | 26th Jan 2024

Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers

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Newsletter

January 19, 2024

Weekly Newsletter | January 19

Half of CTV users want to shop directly from TV Ads and 63% wish they could see store/brand inventory from their TV - Adform & Samba TV partner to propel CTV targeting capabilities, this new solution integrates Samba TV’s proprietary first-party CTV data with Adform’s omnichannel DSP - Amagi ADS PLUS Fast Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory - Advertisers are turning off Linear TV quicker than viewers

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Newsletter

January 12, 2024

Weekly Newsletter | January 12

iSpot.tv unveils new streaming metrics for complex CTV marketplace, the company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies - GroupM’s new streaming ad initiative, programmers place their bets on programmatic - Warner Bros. Discovery brings BluTV under its portfolio after acquisition deal - TV Ad Revenue Breakdown, the future of TV ads will exist with other digital advertising channels

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Newsletter

January 5, 2024

Weekly Newsletter | January 5

And so begins the beginning of the end of third-party cookies in Chrome, In response advertising industry players are testing privacy-safe alternatives - French TV measurement body Mediametrie has kicked off the new year with a revamped audience panel, bringing more internet delivered TV viewing - Samba TV extends Samba AI to holistically measure ROI from paid media, product placement, sports sponsorship - Mediaocean findings from 2024 advertising outlook report

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Newsletter

December 29, 2023

Weekly Newsletter | December 29

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 - Over the past couple of years, numerous privacy tech startups have cropped up founded by programmatic veterans who cut their teeth in ad tech - While CTV promises mass reach, YouTube actually provides it while also offering context – According to DoubleVerify Attention Benchmark Report the top three performing verticals in attention were Media & Sports, Health & Pharma

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Weekly Newsletter | 2nd Feb 2024

Weekly Newsletter | 26th Jan 2024

Weekly Newsletter | January 19

Weekly Newsletter | January 12

Weekly Newsletter | January 5

Weekly Newsletter | December 29

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