Weekly Newsletter | 1st Mar 2024

Zeynep Altin
Senior Media Expert
March 1, 2024
1
min read

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News
March 23, 2023

MediaQX partners with Adjust for TV Attribution

We are thrilled to announce that MediaQX is now an integrated solution partner of Adjust.

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Newsletter
November 24, 2023

Weekly Newsletter | November 24

OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers

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Newsletter
September 7, 2023

Weekly Newsletter | September 7

Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access

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