Weekly Newsletter | 1st Mar 2024

Zeynep Altin
Senior Media Expert
March 1, 2024
1
min read

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January 12, 2024

Weekly Newsletter | January 12

iSpot.tv unveils new streaming metrics for complex CTV marketplace, the company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies - GroupM’s new streaming ad initiative, programmers place their bets on programmatic - Warner Bros. Discovery brings BluTV under its portfolio after acquisition deal - TV Ad Revenue Breakdown, the future of TV ads will exist with other digital advertising channels

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Newsletter
June 14, 2024

Weekly Newsletter |14th June 2024

CTV ads to get unique IDs for better measurement and consumer experience with IAB Ad Creative ID Framework - Through Magnite & OpenAP partnership, allows advertisers to get a unified view of campaign performance across linear and programmatic digital - Yahoo Advertising has launched a new dataset, Unified TV Audiences which combines ACR and set-top box data, helps advertisers plan, activate and measure across 108 million US households - mediasmart forges partnership with TCL to enhance CTV advertising

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Newsletter
May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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