Weekly Newsletter 21st Feb 2025

Zeynep Atmaca
Head of Communications
February 21, 2025
1
min read
mediaQX_21.02.25 by Zeynep Atmaca

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February 23, 2024

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Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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May 3, 2024

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Warner Bros. Discovery has launched a proprietary first-party data platform, called Olli, that will power a new Data-Driven Video offering - Barb Panel Plus will build on Dovetail Fusion, adding in return path data from CTVs and set-top boxes, among other sources, as well as first-party server data - Cadent launches Performance TV, a new outcomes-based solution that combines Combines the reach of traditional TV with the precise targeting and measurability of digital - Thinkbox study proves ‘all advertising works’, with TV driving most profit

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