Weekly Newsletter |23rd Aug 2024

Posts you may like

May 10, 2024

Weekly Newsletter |10th May 2024

CTV is a growth medium with a frequency problem, fixing CTV ad repetition means understanding how ad tech enables it - Innovid joins Ad Net Zero to accelerate climate & sustainability goals - Viewers of CTV increasingly expect deeper personalization in the ads, How GEN AI is using emotions to dramatically change CTV ad effectiveness – Kantar: Apple TV+ was ‘fastest growing’ SVOD in Q1, German households were most likely to switch one service for another

Read Article

Newsletter

March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

Read Article

Newsletter

August 3, 2023

Weekly Newsletter | August 3

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite

Read Article

see all posts