Weekly Newsletter |23rd Aug 2024

Zeynep Altin
Senior Media Expert
August 23, 2024
1
min read

Posts you may like

Newsletter
September 27, 2024

Weekly Newsletter |27th Sep 2024

How Google made the ad tech industry revolve around itself - OpenAI’s chief research officer has left following CTO Mira Murati’s exit - Roku set to dominate connected TV advertising market - How advertisers are connecting CTV and retail media to add value

Read Article
Newsletter
May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

Read Article
Newsletter
April 5, 2024

Weekly Newsletter | 5th Apr 2024

SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level - LinkedIn has introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. - Sony Pictures Entertainment is launching 54 free ad supported streaming TV (FAST) channels across Europe - Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits

Read Article
see all posts