Newsletter
June 2, 2023
Weekly Newsletter | June 1
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Audiences love CTV but marketers aren’t convinced of their investments. Inconsistent measurement solutions has made them struggling to maximise ROI. Ads on Samsung TV Plus achieved a 92 percent viewability rate, according to DoubleVerify, 48 percent higher than DV’s average for CTV. Dish Media launched DISH Connected that allows DISH TV’s live linear inventory to be programmatically executed.
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